n this day and age, the type of online content you choose to post can make or break your business.
Looking to add a little more pizzazz into your digital postings? If so, follow these 5 recommendations below to bring your brand to a whole new level.
Inspiring and emotionally content is key. Sure, it may not always provide an educational message or a sales pitch, but it helps to humanize your brand and bring a piece of personality into your digital world.
For example, quotes (when used wisely) can be a simple, yet effective way to break up the monotony of business posting.
Let’s face it. No one wants to hear facts or CTA’s all day long. Breaking up the routine by using inspirational posts every now and again is a sure fire way to go. Try adding in a hashtag such as #MondayMood or #ThursdayThoughts to catch viewers attention. Trust us, it’ll make for easy posting days as well!
If you’ve ever looked into trying a new business, you probably Googled their ratings and reviews before giving them a chance. So, why not put your top reviews and testimonials out where people can see them?
Using testimonies in your content brings a sense of reliability into your digital postings. You don’t have to go all cheesy with it either. Devise a system where you put these out once or twice a month on social media. This way, you are using it just enough to remind your users that you’re still relevant. You can also add testimonials into your Facebook advertising strategy. It’s pretty much a guaranteed way to catch a user’s eye, while still adding a sense of trustworthiness to your business.
EDUCATE YOUR AUDIENCE
Your customers want to know WHY they should choose YOU. So, give them a reason to pick your business above all the others!
Educate your audience with relevant industry facts, articles, and tips throughout your content strategy. You always want to be one step ahead of the game, so stay on top of relevant research in order to provide the most up to date information. You can do this by reading news articles, watching YouTube videos, and following other industry leaders who may post similar work. (Hint, Hint: There’s no problem with “reposting” every now and again!)
PROMOTE YOUR BUSINESS
In addition to all the strategies noted above, promoting your business pretty much comes above all else.
Everyone has a goal in paid advertising or organic social posting. Whether you’re looking to promote sales, bring brand awareness, attract more leads, or simply gain subscribers, promote, promote, promote!
Yes, yes we know we said above that CTA’s aren’t always appealing. However, they are necessary and when done correctly, you won’t necessarily come off as “salesy” as you might believe. Use powerful imagery and copy to spice up the way your posts are perceived. You don’t ALWAYS need to lead in the traditional way. It’s more than okay (and even encouraged) to add your spin on things.
SHARE YOUR COMPANY CULTURE
Just added a new team member to your workplace? Share it! Recently attended a volunteer event with your co-workers? Share it! Had company t-shirts designed? Share it!
Point blank, share your company moments with your followers! They like to see the personality behind the business. Plus, people can get a taste of who you are and what you stand for just by meeting the team!
In addition, trust and reliable come from seeing friendly (and familiar) faces. Humanizing your brand by making it known that you do more than just “work” brings a sense of comfort to those who follow you.
You can share your culture through the form of Instagram or Facebook postings, stories, and more!
It may not seem like much, but these 5 content strategies can really elevate your company’s status.
It’s all about creating an image, and by promoting a strong, cohesive, and friendly message, your more inclined to get the following and results you’re hoping for.
Need help working on your digital strategy? If so, the team at HPA is here for YOU!
Contact us today to learn more about how we can help your brand reach it’s digital marketing goals.